About KENO
How many states offer keno and how many offer it as a lottery game? On average, what percentage of lottery revenue in these states is attributable to keno? Do any of the states that offer keno have Indian gaming compacts? If yes, do any of them share the keno revenue with the tribes as contemplated in Connecticut? Play Keno WHEN, WHERE and HOW you want. Keno is a fast-paced, fun game that allows you to choose how many numbers to play, how much money to wager, where to play and where to check your winning numbers. Keno and Packaged Keno To Go (PKTG) are played using a field of numbers from one to 80, and you may choose up to ten numbers in that field.
- In the event of a discrepancy between information on the website regarding winning numbers, jackpots or prize payouts and the CT Lottery’s enabling statutes, official rules, regulations and procedures the enabling statutes, official rules, regulations and procedures shall prevail.
- Keno is a traditional casino game that has so many similarities to the lottery that it’s often offered by state lotteries. The Connecticut Lottery offers its own version of keno. In the CT Lottery Keno game, you choose between 1 and 10 numbers from between 1 and 80.
KENO is neither a scratch game nor a typical daily or weekly numbers draw. With a drawing every four minutes, it’s a game with a unique social aspect. But it’s also a game with complexities that needed buy-in from previously untapped distribution channels, including restaurants and bars.
We saw more than just a payout
Your first instinct is to sell the thrill of winning. But we saw something different with KENO. Research showed that it’s a game with a wide demo – from early 20-somethings to late 80-somethings. It’s also a game you can make an evening of. And it’s a game you can play together. In other words, KENO’s not just another game of chance. It’s a social happening.
Using ingenuity to change the rules
Set the big payouts aside for a minute. Instead, turn a game into a party. A statewide party. Use TV to show people playing, laughing, jumping, running, dancing and just plain having a blast playing KENO. Put it all against a colorful background with whimsical motion graphics and a really cool jingle, and give your audience a sense that there’s a lot of fun to be had out there. On the Spot Fun. Reinforce it all with radio and promotional print to win over the distribution channels with its eye appeal.
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The winning numbers
Connecticut Lottery Keno Results
The most successful KENO launch in the country, generating over $33 million in revenue in the first six months.